On October1, SSACC moderated a book release event for "Svenska företag i Afirka" at Näringlslivets Hus in Stockholm. The authors Emil Uddhammar and Peter Stein presented their new book, including their research, interviews and their view on key success factors Swedish companies who have succeeded to date. Their findings provides great inspiration for companies who want to succeed in the fast fast growing economies in Africa. Apart from the opportunities the book also covers barriers to doing business, including corruption and political risks.
Also participating and presenting at the event were; Oscar Alsén, founder and CEO, Smiling Group, Lina Jorheden, responsible for the electrification program at Epiroc, Christine Nkulikiyinka, Ambassador to Rwanda in Sweden, Ulf Pehrsson, VP Government & Industry Relations at Ericsson and Chairman at Sveriges Allmänna Utrikeshandelsförening, and Inger Ultvedt, previous Ambassador of Sweden to multiple African countries.